Here’s the thing about the name:
I wanted to capture what I thought was most exciting about our company.
Sure, you can sleep better by taking care of your circadian rhythms, but circadian rhythms are about a lot more than just sleep.
And yep, we’re a circadian rhythms company, but we’re one founded by people who are (primarily) mathematical biologists.
Rather than trying to figure out what time is in a person’s brain with a gold standard test (for instance, by taking repeated saliva samples for hours in the dark), we use math models to infer what’s most likely to be going on in their brain, given all the inputs that have gone into it.
Rather than trying to estimate their internal time from a single measurement or number, we use lots of data, collected on the timespan of weeks to months.
In a sense, we’re using our algorithms to see inside a black box: letting us predict what’s going on in your head, without the need for invasive testing. That’s what I think is most cool about our tech.